Customer Review: Good for beginning Wordpress developers, bad for the rest of the world.
This book is over-priced, padded with useless screenshots and poorly edited. The first 100 pages - and some of the back hundred for that matter - are filled with distracting explanations of topics irrelevant to properly using and building bloggy websites with Wordpress. The English is a mishmash of South Asian/British/American that reads like it was written by a tired programmer at 3 in the morning, and edited by someone with their eye on the clock rather than on the text. That said, while end-users should just say no - the online Wordpress documentation is better and more to the point, and there are some good third-party websites as well - for a beginning Wordpress developer the chapters on theming and coding plug-ins are quite helpful. Well, at least I did found them so while doing a quick WP project. If only there had been 2 or 3 more chapters extending those lessons! In short: this book is definitely over-priced. End-users should avoid this book; beginning WP developers will definitely find two or three chapters excellent how-tos on theming and coding plug-ins.
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With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"BlogFree/index2.php'>BlogFree/index2.php'>Blogs will soon become a staple in the information diet of every serious businessperson . . . . BlogFree/index2.php'>BlogFree/index2.php'>Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
-- John Battelle, Business 2.0
Customer Review: Informative primer for corporate bloggers
A very useful book for those who want to understand how corporate blogging works, how their companies could use blogs and how to succeed in corporate blogging. Among the things I particularly like are: (1) The assertion and further elaboration that BlogFree/index2.php'>BlogFree/index2.php'>Blogging is really about three things: "Information", "Relationships" and "Knowledge Management". (2) "Be Real: The Scoble Story" which highlights the importance of authenticity and honesty in blogging. (3) "External BlogFree/index2.php'>BlogFree/index2.php'>Blogging Personality Types" where the values of different blogging styles (e.g. The Barber, The Blacksmith, The Bridge, The Window, The Signpost, The Pub, The Newspaper) was discussed.
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